As a sales leader, it's important to stay on top of the various communication channels your team is using to reach and engage with potential customers. One of these channels is likely to be WhatsApp, a popular messaging app that is used by millions of people around the world. In this post, we'll explore a few ways that sales leaders can monitor sales messaging on WhatsApp.
1. Increasing visibility and transparency across the organisation
One of the most important things for a sales leader to do is to have a clear view of what's happening across the business. This includes understanding how your sales team is communicating with potential customers on WhatsApp. This can be done by creating a shared team inbox, which allows multiple team members to access and respond to messages from the same WhatsApp number. This helps to ensure that there is always someone available to respond to a potential customer, even if the primary salesperson is unavailable. Additionally, this allows the sales leader to see the full conversation and understand the customer's needs, which can be used to improve the sales process.
2. Utilizing Analytics to Boost Lead Conversion Rates
In order to convert more leads, sales leaders need to understand which messages are working and which are not. This can be done by using analytics tools that track engagement metrics such as open rates, click-through rates, and conversion rates. This data can then be used to optimize messaging, test different message formats and different audiences and identify what messaging resonates best with the target customer. This can help sales leaders to see which messages are driving the most conversions and adjust messaging to improve performance.
3. Connecting WhatsApp to your CRM
Another important aspect of monitoring sales messaging on WhatsApp is being able to connect the app to your CRM. This allows you to automatically sync WhatsApp conversations with customer data in your CRM, making it easy to track customer interactions and keep detailed records of your sales pipeline. This can also be used to improve follow-up, segmenting and personalization, enabling sales leaders to automate some routine task and freeing up more time to focus on sales activities.
Krinu is the on-stop shop for solving all sales leaders issues with keeping track of reps WhatsApp. Within minutes, you are able to connect in, sync all chats with your CRM (Salesforce and HubSpot), get detailed analytics as to how each chat and rep is doing, bringing significant improvements in visibility, forecasting accuracy and the ability to coach reps effectively.