WhatsApp is a popular messaging app that allows users to communicate with friends, family, and colleagues through text, voice, and video messages, as well as share photos, documents, and other files. However, there are several different versions of WhatsApp available, each designed for different types of users and use cases. In this blog post, we will explore the differences between personal WhatsApp, WhatsApp for Business, and the WhatsApp Business API.
Personal WhatsApp is the version of the app that most people are familiar with. It allows individuals to communicate with one another through text, voice, and video messages, as well as share photos, documents, and other files. Personal WhatsApp accounts are free to use, and are linked to an individual's personal phone number.
WhatsApp for Business is a version of the app that is specifically designed for small businesses. It allows businesses to communicate with customers through text, voice, and video messages, as well as share photos, documents, and other files. WhatsApp for Business accounts are linked to a business's phone number, and businesses can also create a business profile that customers can view to learn more about the business.
Finally, the WhatsApp Business API is a tool that businesses can use to build custom WhatsApp experiences for their customers. With the WhatsApp Business API, businesses can create automated messages, send notifications, and even build custom chatbots that customers can interact with. The API is designed for large-scale businesses, and is typically integrated into the businesses's existing CRM tools and workflows.
In summary, personal WhatsApp is designed for individual use, WhatsApp for Business is tailored for small scale business and WhatsApp Business API is designed for large scale business integration into their systems and operations.